Lord of the Flies: The best leader “Ralph, piggy or jack”

The lord of the flies began by a plane crash near the Pacific Ocean during an unnamed war in which a group of English schoolboys are lonely on an island, under no adult control. They are left on the island to feed themselves and fight their own battles. The boys started to make rules and laws in which everyone had to follow, but they tended to have arguments with each other when deciding rules. They collapse from their friendships because they didn't agree with the decisions or rules they made. The story starts off with a young character called Ralph. Ralph is a very organised person, making the reader becomes inclined to think that he is also an intelligent individual. He seems certain throughout the book that his father, a commander in the Navy, will come and rescue him and his peers. He was eventually chosen to be a designated leader of the group by the others. This is most likely because he is a polite character and he also carried the advantage of being one of the older members of the group. Piggy was Ralph's best friend; this is largely due to the fact that he listened to what he said and didn't hesitate to follow his rules. Eventually, as time passed by, piggy developed into a father figure towards the younger boys. ‘Lord of the flies' has become a widely known story over the years, due to the unusual idea of the famous ‘conch.' The boys took to the idea of using this conch to grant one another the power to speak-out without being interrupted in the many assemblies they had. With Ralph as the leader, it was inevitable to the reader that a device of this kind would be thought up, as Ralph, being a sensible youth, seemed to appreciate the great importance of being able to sustain order within the temporary community. This is why he came up with the idea of using a conch. In doing this, the element of fairness in Ralph's character is also demonstrated to the reader. Ralph began to find rules and limits in which they could remain safe on the island. Ralph, Jack and Simon explored the island and began plans for shelters from the weather. Simon was a young lad, although he was still granted respect from the elders, and likewise he respected them. Ralph also made the decision that a fire should be lit permanently on the mountains as a constant smoke signal. This was a very pragmatic idea, again demonstrating to the reader the great leadership skills that Ralph possessed. Ralph then decides to have a meeting about lighting a fire on the mountains and Jack also decides to make a hunting party to hunt for pigs. A small boy claims to have seen a serpent-like beast, but the idea is quickly discarded after Ralph and Jack convince the group to collect wood. The group hurriedly rushes to the mountain and collect wood for a fire. At first they didn't have anything to light the fire with. Then jack uses Piggy's glasses as a magnifying glass to make sunrays as heat. Although there was only a little amount of fire created, the rest of the boys put some green branches on the fire, so they could have more fire. When the next meeting happened Ralph decided to make more regulations or commands to set people on specific tasks like building shelters and putting the fire on. From now Ralph and Jack start to make different decisions and start to ignore Ralph's rules. Jack got more into hunting and started to forget his to goal of being rescued. Everyone started doing there own kind of activities, while Ralph and Simon were the only ones who were building shelters. The younger children started to help less and got more into playing games on the beach. Later on, a ship sails past the island but unluckily fails to notice the boys because Jack's choir had let the fire out completely. Jack and his boys had lost attention in the fire and had gone off hunting. Jack and his boys caught a pig and told Ralph about all the things that had happened during his absence. However, he wasn't interested as he was much more concerned over the fact that they'd failed to keep the fire going. â€Å"There was a ship out there, they might have seen us and we could have gone home. Your stupid ideas about hunting let everything down.† Jack lights the fire again by using Piggy's glasses and prepares pigs meat for a little feast. By reading this phrase proves that Ralph cared about him self and others to be rescued. Later on in the story situation had changed from fire into beast situation because the young children's were scared at night and told Ralph and jack that there is a beast on the island. Jack didn't bother about Ralph rules and started to protect little children's from beast. One night when piggy and Ralph were sleeping, the twins rushed to them and told them that they saw a beast with huge claws and teeth's. Ralph then made a little assembly in the morning and told the rest of the children's about what Sam and Eric saw last night. Jack and Ralph went to explore the island with some other children's but they didn't find anything. Ralph told the group to keep the fire going as well, while we are searching for the beast. The group started to ignore Ralph rules and joined Jack to hunt for the beast. Ralph still hanged around with jack for a little while. Jack told some of the children to come along with him so they can check if there is a beast living on the top of the mountain. Ralph volunteered to come along as well. They claim to see something which they were influenced as if it was the beast. They ran away from the living thing and came down the mountain to protect their self. Ralph had planned a feast at night. They invited everyone to come and eat with them. They all were chanting and started to become louder and louder. Roger pretended if he was a beast and everyone slowly tried to attack him. Piggy stood in one place looking at them. While they were enjoying the festival, â€Å"Simon† went up to the mountain to see if there was really a beast living up there. He walked through the woods and ended up on the mountain. When he saw the beast he stepped back and got scared. Then he went to take a closer look at the beast and he found out that it was only a person made out of parachute which always got blown by the wind and makes it move. It pretended that if it was a real beast. Simon went running down the mountain and ran through the forest to tell everyone that there is no beast. While he is returning the boys saw that there was figure coming down. Someone shouted out that it's a beast. Everyone rushed towards him and stabbed him several times until he can't move. Then they stopped stabbing it and found out that the dead body was Simon. Ralph was in tears about Simon death. Now there were only piggy and Eric left on his side. Ralph told piggy that this was a murder. Piggy replied that it was too dark to see, it was also raining with thunders. It was accident said piggy. We couldn't see who it was. It could have been anyone. Jack had stolen piggy glasses and their fire place. They had fort near the cliffs. Ralph and piggy went to the castle to collect piggy specs from jack, because they needed the specs to light the fire so they can be rescued of from the island. Piggy told jack that he has got the conch and he has got the right to talk. during his speech, he says â€Å"that you lot are acting like a bunch of kids with your faces painted like Niger's†. Jack wasn't even listening to piggy, than Ralph took the conch of piggy and called jack a thief and they both got into a fight. Everyone started to chant. Then eventually the pair stopped, and Piggy spoke. His long speech was interrupted when one of the savages rolled a huge rock down the cliff which struck Piggy and pushed him forty feet down the mountain and ended up falling on top of the pointy rocks. Jack showing no signs of remorse threw a spear which hit Ralph in the ribs. Ralph ran to the forest to save his self. All of the boys were gone, Ralph thought. Only cruelly children have remained. While Ralph was in the forest, he saw Sam and Eric. They told him that he should run and hide because Jack and Roger were going to hunt him soon. Suddenly Roger came to see if the twins were keeping guard. Ralph hid in a grove. When Roger left, Ralph ran away and thought about the best course of action. The island was on fire. The whole group was looking for Ralph. Jack spotted him and the whole group was soon chasing after him through the forest. Ralph was humiliated and ran out of the forest, and fell into the sand, in front of two shoes. The shoes of a sailor whose ship was waiting to take them home. Ralph told him about the deaths and then broke into tears. The sailor said â€Å"he wasn't suspecting like this kind things from English boys†. Diary based on two characters, â€Å"which I consider may have become the selected leader†. Piggy When i was first crashed on an island, I was so scared, because there was no one to look after me or the rest of the group. I met a boy called Ralph. I told him what they used to call me back at the school time. Ralph started to have a little laugh. We carried on walking by the beach, when both us came across a shell. Ralph picked it up and asked me what you exactly do with this. â€Å"You blow it from underneath the hole and it makes a loud noise†, piggy replied in a gentle voice. â€Å"In olden times people use to take this has a symbol of justice, to speak out in assemblies†. As they we were walking and talking to each other, we saw a group of boys walking towards us; they were singing a song. Jack was one of the boys in that group. He asked our names, and then sat down and starts talking about how did they both met each other. When they were in middle of their conversation Ralph said that â€Å"they should have a leader who will give rules to everyone about how they are going to live, eat and do other things†. Jack and Ralph were both chosen to receive votes. Only a few people voted for jack, but quiet few of them said that Ralph should be the chief. Then at last I slowly raised my hand up voting for Ralph. Everything was going great. The entire group was following Ralph's rules, later on things started to collapse because jack and Ralph didn't agree with each other decisions. I was Ralph's best friend and I didn't like jack because he didn't treated me in the same way like he did to everyone else. He called my names and said that I am too fat to do anything good. They all ways leave me behind with the little children's because I was like their father figure. Jack always has wondered off to hunting and the fire would always go off. Our main advantage of the fire was the smoke, which was their signal of proving that someone or something is on the island and they need their help. Ralph When I was crashed on the island, I felt a bit scared because there was no one on the island to look after me. There were a lot of different sounds coming from the trees, like if something was looking or hunting for something. When I was walking beside the trees the first person I met was piggy. I told him my name and a bit about my self. Piggy was so kind and didn't raise his voice above mine. When we were walking down, we saw a group of boys coming down. They were singing a song. A group of boys from them was called jack, he asked our names and then started talking about what's going to happen on this island. I said, â€Å"That. There should be a leader who is going to tell everyone what to do, what to eat, what's there jobs† e.c.t They both agreed with each other decisions. Then jack said to everyone to put their hands up who want me to be the chief. Only a few people voted for him but when it was my turn nearly everyone said that he should be the chief of us. Slowly, slowly my friend piggy raised his hand up at last. I told them that I am the chief, I will tell you lot what to do and what not to do. I structured everyone some fundamental things and told my group to follow some crucial regulations so we can be rescued of from the island. My main rule was to maintain the fire going so we can be noticed on the island and then can be capable of being rescued. Later on jack stopped listening to my rules because he said that I don't do anything for hunting or I don't feed the little children's. From then jack never listened to me and always wondered off to do hunting or to have fun on the beach. During jack's hunting, he killed a pig and became so excited to tell this news to me. I wasn't bothered if they had killed a pig or not because I told them that there was a ship out there. If you lot didn't have gone off to hunting we could have gone home. Your stupid plans to go for hunting had failed me the group, also let out the fire. I was disappointed of being a leader of my group. My worries are that I wish that everyone had worked in a group and then we can have been rescued off from the island soon as possible. Everyone didn't do as i told them to, except from my best friend piggy.

Comlaw Aropa Assignment Essay

Question 1 Offer is an expression of willingness to enter into a legally binding contract on the terms proposed once the offer is accepted. This letter is an offer since the terms proposed are complete and it is communication to the offeree. The letter was definitely sent to Andrew by mistake since the company makes this offer only to their regular customers and to those who have signed long term supply contract. Andrew did not satisfy both these conditions. According to the case of McMahon v Gilberd & Co, the ‘reward’ for each returned soft drink bottle is made to their customer only. Technically, the bottle dealer is not their customer and therefore the case was invalid. In conclusion, although Andrew replied to the offer before the deadline, the company has no legal obligation to supply Andrew. Question 2 In this situation, Sarah has met the term of the offer as she has expressed willingness to enter into a legally binding contract. The reply from Sarah shows that she agreed to accept the offer for 300 tonnes. Her request to collect the fertilizers in early October is merely a request for information since she is willing to pay for the delay. It is not a counter offer by Sarah as she is willing to collect the fertilizers if the company does not agree to her request. Therefore, the offer is still valid as she was only requesting for more information. Similarly, in the case of Stevenson v McLean, the plaintiffs telegraph was only a request for information and is not a counter offer. Thus, the offeror has legal obligation to sell to the plaintiff since he has accepted the offer via post. The email sent by the company to Sarah on 21 July to revoke the offer is invalid because she has already accepted the offer. Revocation of offer can only be done before the communication of acceptance by the offeree. The method of reply used by Sarah through email is valid as long as it is not less advantageous to the offeror although the offer was sent via post. In conclusion, the company has the legal obligation to supply fertilizers to Sarah since her acceptance of offer is valid.

Influence of Culture on Accounting Essay Example | Topics and Well Written Essays - 2250 words

Influence of Culture on Accounting - Essay Example Uniform implementation of International Accounting Standards is taking a long time mainly for this reason. The concerns and constraints of each country are different and most of the countries have well developed accounting norms and standards which they feel are quite adequate for their needs. It is another story that a reader from an alien culture might find the accounts presentation style too elaborate or too brief Dieter Ordelheide (2004 p.269) states that accounting is a social institution. He further states that Accounting is concerned with nothing less than the conceptualization of capital, its concrete expression in numbers, as well as its budgeting and monitoring, and thus with a societal institution that is so central to our economic system that it has given it its name. We might talk of global and market driven economies, the ways and means of determining the income or assets are the core of the entire financial and economic set up. Each cultural group uses these to tray and better their financial position within the culture they belong to. "Professionalism versus Statutory Control-a preference for the exercise of individual professional judgment and the maintenance of professional self-regulation as opposed to compliance with prescriptive level requirements and statutory control. Uniformity versus Flexibility-a preference for the enforcement of uniform accounting practices between companies and for the consistent use of such practices over time as opposed to flexibility in accordance with the perceived circumstances of individual companies. Conservatism versus Optimism-a preference for a cautious approach to measurement so as to cope with the uncertainty of future events as opposed to a more optimistic, laissez-faire, risk-taking approach. Secrecy versus Transparency-a preference for confidentiality and the restriction of disclosure of information about the business only to those who are closely involved with its management and financing as opposed to a more transparent, open, and publicly accountable approach." Thus as per this hypothesis each of these conflicting factors have influenced the development of the accounting standards depending upon their prevalence and dominance in the cultures being referred to. To take the example of Greek economy where the businesses tend to be closely held and public participation is indirect at its best mainly in the form of lending by banks, the need for disclosure or window dressing balance sheets is negligent. So the accounting systems which developed were fairly simple such that the limited number of stakeholders can understand the basic numbers. Of course with integration within the EU the disclosure norms have become more complex still not as complex at other developed countries say USA or Canada. In Greece one suspects that the tax bureaucrats have had a strong hand in dictating the shape of accounting conventions which are still followed. The Greek business houses being closely held tend to be wary of disclosing information to competitors so it is uncommon to see segment

Family Structure Essay Example | Topics and Well Written Essays - 750 words

Family Structure - Essay Example As the study outlines   from among all these, the newborn baby is the one who is least affected in the new structure because he or she is the one taken cared for while everyone starts being responsible for him or her. Speaking of the new parents, the mother and the father are affected greatly by their newborn child not only in terms of the physical demands they should fulfill such as not getting enough sleep and having to tolerate the constant crying but at the same time cause a change in their lifestyle, the dreams they pursue, responsibilities, purchase behavior, and even how they interact socially. This is because of the fact that a newborn poses a lot of responsibilities not only financially but at the same will require a lot of sacrifices such as re-managing one’s priorities to achieve a balance between providing for one’s family’s needs and at the same time giving oneself a little leeway for a little fun time. This paper highlights that what is unique to mothers of a newborn would be the fact that they usually feel neglected or perhaps feel like they are missed out a lot in life because of the routine activity she is confined in from not only taking care of the baby but at the same time her other children if there are and of course, we cannot miss out on her responsibility to her husband which makes her lose time and energy to pamper herself. On the other hand, fathers constantly face the pressure to work longer hours and earn more to be able to provide for his family’s increasing needs. A newborn baby would greatly affect their siblings as well. This is because of the fact that children have the tendency to be possessive with their parent’s attention and time especially when they were used to being the only one.  

Saving Water Essay Example | Topics and Well Written Essays - 750 words

Saving Water - Essay Example Water scarcity is a big problem now everywhere and the possibility of wars in future for the control of water resources cannot be ruled out. This paper analyses the importance of saving water and the consequences of not doing that. Along with food and oxygen, water is an essential commodity for all living things to sustain their life on this earth. Nobody can sustain their life with the help of food and oxygen alone. Water is necessary for many of the bodily functions. â€Å"Though our Earth is made up of 2/3 water, only 1/100 of that water is drinkable†(Save Water Slogans). In other words, availability of drinking water resources is limited. It should be noted that the population size is growing at alarming rate as time goes on. Thus the demand for drinking water is growing day by day. At the same time available fresh water or drinking water resources are getting polluted because of the injudicious activities of human. These facts clearly suggest that water shortage is going to be a big problem in future unless we take proper actions to save water now. Over-consumption of water leads to the over-consumption of another non-renewable resource, energy. Water in your home must be heated for a number of uses, such as cleaning and bathing, and this takes energy. Additionally, your local water utility must use energy to process and deliver water to your home, so the over-consumption of water requires more energy out of the utility company as well (Csiszar). Water is used for power generation in many countries. Hydroelectric power is one of the major energy sources for many countries. Water flowing through the rivers is stored with the help of dams and this water is used to operate huge turbines for power production. Water may become ineffective for power production after it reaches the ocean. In short, saving or storing of water before it reaches ocean is necessary to solve our water scarcity problems. â€Å"Conserving water reduces the demands to

The Impact of the 2011 Summer Floods in Brisbane Case Study

The Impact of the 2011 Summer Floods in Brisbane - Case Study Example There were two major floods recorded in Brisbane, Queensland in 2011. One included a series of floods which occurred on 10th January in the Lockyer Valley and the city of Toowoomba. This was followed by a devastating flood occurred in the city of Brisbane on 13th January 2011. The Brisbane flood of 2011 was the second biggest flood in the city in the 20th century. The Brisbane Flood was one of the series of floods that occurred in Queensland from 2010-2011. The Brisbane River Catchment area has been a sensitive area with respect to floods (Crompton, McAneney, Chen, Pielke and Haynes, 2010). In the 2011 Brisbane flood, major flooding was noted in most parts of the Brisbane River Catchment, especially in major tributaries of Brisbane River like Bremer River and Lockyer Creek. The flood led to the loss of one life in Brisbane and more than 23 lives in the valley of Lockyer. It was estimated that 18000 properties were submerged by the immensely high flood heights in metropolitan Brisbane and many parts of the Brisbane River Valley. All the houses in the floodplain area were highly damaged with some being completely washed away by the flood. The recorded height of the flood was 14.6 feet in the proper city areas which were estimated to be the 10th highest flood level in the history of floods in the Brisbane city. Major parts of the city were submerged under water and evacuation centers and rescue teams were launched by the government of Australia to manage the disastrous consequences of this flood. The flood not only led to the loss of lives and property but it also had profound impacts on the psychological and physical health of the residents in Brisbane (Alderman, Turner, and Tonga, 2013). In total, more than 200,000 people were affected in varied ways by the Brisbane flood. A commercial loss of around USD 4 billion was recorded across different sectors like tourism, mining, and agriculture. The flood caused the inundation of 3570 business and commercial premises and caused the damage of 1900 kilometers of roads in Brisbane city.

Cyber Crime as opposed to Cyber warfare Research Paper

Cyber Crime as opposed to Cyber warfare - Research Paper Example For instance, the main aim is to access implicit information and to destroy existing data warehouses and governmental networks to bring economic, technical and social losses to rival nations. Problem Statement Although systems and software developing IT organisations (such as Microsoft, Apple, IBM) have been striving to deal with the rising menace of cyber crime, there is dire need to develop strong anti-virus software's to ensure information security. Nevertheless, cyber crimes (specifically viruses) do not only threaten security of software components, but also they may sabotage hardware resources, especially computer hard disks. In addition, the cyber warfare may disrupt a nation’s strategic functioning as it could damage mainframe and super computer systems used for keeping military and government records. Significance of the Problem The issue of cyber crimes is not concerted to boundaries rather it could affect any end-user residing in any geographical region. The hackers do not target users in any specific area (or from any ethnicity, religion, cast, colour or language) but they may batter (virtually) any person for unidentified reasons. Still, the world has been seeking appropriate solutions that could help improve their security in cyberspace. The researcher would like to argue that the probability that many nations worldwide may have Cyber Wars in future will increase, as more countries will enter cyberspace and send satellites in the orbit. Aims and Objectives The major aim of this research paper is to analyse the growing menace of cyber crimes from cyber terrorists and identify the weaknesses that should be overcome to avert cyber crimes. The objectives are as under: 1) To... Although systems and software developing IT organizations have been striving to deal with the rising menace of cyber crime, there is dire need to develop strong anti-virus software's to ensure information security. Nevertheless, cyber crimes (specifical viruses) do not only threaten the security of software components but also they may sabotage hardware resources, especially computer hard disks. In addition, the cyber warfare may disrupt a nation’s strategic functioning as it could damage mainframe and super computer systems used for keeping military and government records.The issue of cyber crimes is not converted to boundaries rather it could affect any end-user residing in any geographical region. The hackers do not target users in any specific area (or from any ethnicity, religion, caste, color or language ) but they may batter (virtually) any person for unidentified reasons. Still, the world has been seeking appropriate solutions that could help improve their security in cyberspace. The researcher would like to argue that the probability that many nations worldwide may have Cyber Wars in future will increase, as more countries will enter cyberspace and send satellites into the orbit. The major aim of this research paper is to analyze the growing menace of cyber crimes from cyber terrorists and identify the weaknesses that should be overcome to avert cyber crimes. Cyber warfare may sabotage diplomatic relationships between or among nations as well as has potential to indulge nations in physical war (end result) in near future.

The influence of central banks' interventions on the level and Essay

The influence of central banks' interventions on the level and volatility of foreign exchange rate - Essay Example Furthermore, in a number of nations the central bank is essentially responsible for determination of the foreign exchange rate. The exchange rate volatility took prominent shape since the collapse of the Bretton Wood fixed exchange rate system (Galati and Melick, 2002). Since exchange rate plays an important role in supporting international trade, its volatility is seen as a hindrance. Therefore, central banks often make strong effort for minimising the volatility or it’s after effect on business. However, there are several analyses which suggest that central bank’s intervention tend to increase volatility of foreign exchange market while the bank tends to witness losses while managing the volatility. The paper assesses the impact of the central bank intervention on volatility of exchange rate. Meanwhile, various relevant factors such as types of exchange rate systems, potential scope of resource wastage and intended and unwanted impact of intervention policies have been discussed briefly. The foreign exchange market is the prevalent financial market across the globe. Foreign exchange trading is referred to transacting of one currency in exchange of others. Trading of currencies generally takes place in the form of bank transfers and bank deposit. Except for tourism and physical purchases, physical transfer and exchange of currencies rarely happens. The exchange rate system is an imperative characteristic of foreign exchange market and that of the global economic policy. Based on conventional models, exchange rate system can be classified as fixed exchange rate and floating exchange rate. Fixed exchange rate, which is also known as pegged exchange rate, is referred to the arrangement of price determination where rate of one currency (national currency) with respect to other foreign currencies is kept fixed by means of government intervention. Fixed exchange rate has been considered favourable when two or more countries experience similar

Third World Development Strategies Research Paper

Third World Development Strategies - Research Paper Example The country is the largest global producer with a capacity of 10,500, 000 barrels per day. This accounts for nearly 10% of global fuel requirements. Following the Arab- Israeli war of the 1970s, global oil prices escalated making Saudi Arabia becomes the most prosperous nation in the Middle East. The country is among the few countries, which enjoy favorable international trade. In addition, Saudi Arabian economy has a considerable surplus compared to its trading partners. In the mid-1980s, global economies were struck by an element of uncertainty and planning which considerably reduced oil importations and oil budgets. Following the phenomenon, Saudi Arabia oil production dropped from about 10 million barrels per day to about 2 million barrels per day. This robbed Saudi its position as the key producer in OPEC and settled for the production quota system. Within this system, the country’s oil production was largely governed by a desire to maintain its market share. Saudi in the Lost Decade. The lost decade is the economic period between the 1980s and 1990s, which was characterized by severe economic hardships in Latin American countries. The lost decade was also characterized by a negative economic growth, increased poverty, and high debts. This made global creditors such as the IMF impose regressive actions and structural policy as an effort of controlling global credit crisis. The monetary policies made by the IMF and other global monetary organizations had a significant impact on Saudi Arabian economy.  ... Saudi in the Lost Decade (1980’s) The lost decade is the economic period between 1980s and 1990s, which was characterized by severe economic hardships in Latin American countries. The lost decade was also characterized by a negative economic growth, increased poverty and high debts. This made global creditors such as the IMF impose regressive actions and structural policy as an effort of controlling global credit crisis. The monetary policies made by the IMF and other global monetary organizations had a significant impact on Saudi Arabian economy. This was experienced as either a direct impact or an indirect impact resulting from global oil prices and fluctuating global energy demands. Similarly, other economies in the Middle East such as Qatar, UAE, and Kuwait were experiencing similar economic fluctuations. However, Qatar experienced a steady economic progress that was marked by an increase in the total gross domestic product from US $ 655 million in 1970s to $ 2000 million in 1978. Qatar is the only country in the Middle East that experienced a positive economic growth during the 1978-1979 oil shock. Other countries such as Kuwait and UAE also enjoyed considerable economic growth resulting from opening of new oil fields and increasing global oil prices. Economies in the South East Asia such as Vietnam and South Korea had a slightly different shift during the 1980s. The main difference between the two economies and Saudi Arabia is the exportation of oil and the influence of western economies. Saudi Arabia became a center of interest for global powers during the lost decade. The presence of oil and the escalating fuel demand made Saudi Arabia to become a close ally of America and

Childhood Essay Example for Free

Childhood Essay Introduction Purpose and aims 2 Context and legal responsibilities 2 About this document 3 A principled approach 4 Setting the standards Providing for equality of opportunity Creating the framework for partnership working Improving quality and consistency Laying a secure foundation for future learning 4 4 5 5 5 Section 2 – Learning and Development Requirements Overview of the areas of learning and development 7 The early learning goals and educational programmes Personal, Social and Emotional Development Communication, Language and Literacy Problem Solving, Reasoning and Numeracy Knowledge and Understanding of the World Physical Development Creative Development 7 8 8 9 10 11 11 The assessment arrangements Assessment during the EYFS 12 `12 Assessment at the end of the EYFS – the Early Years Foundation Stage Profile 12 Assessment requirements 13 Section 3 Welfare Requirements Overview of the welfare requirements 15 Safeguarding and promoting children’s welfare Suitable people Suitable premises, equipment and environment Organisation Documentation 17 24 25 32 33 Section 4 – Other information Other legal duties 35 Competency in English 35 Exemptions Inspection and regulation Local Authorities Where to go for help 35 36 36 37 Appendix 1 Assessment Scales Appendix 2 Specific requirements for qualifications and ratios of adults to children SECTION 1 INTRODUCTION Purpose and aims 1. Every child deserves the best possible start in life and the support to fulfil their potential. A child’s experience in the early years has a major impact on their future life chances. A secure, safe and happy childhood is important in its own right, and it provides the foundation for children to make the most of their talents as they grow up. When parents choose to use early years services they want to know that provision will keep their children safe and help support them to thrive. The Early Years Foundation Stage (EYFS) is the framework that provides that assurance. 2. The overarching aim of the EYFS is to help young children achieve the five Every Child Matters outcomes of staying safe, being healthy, enjoying and achieving, making a positive contribution, and achieving economic well-being by: setting the standards for the learning, development and care young children should experience when they are attending a setting outside their family home, ensuring that every child makes progress and that no child gets left behind;  promoting equality of opportunity and anti-discriminatory practice and ensuring that every child is included and not disadvantaged because of ethnicity, culture or religion, home language, family background, learning difficulties or disabilities, gender or ability; creating the framework for partnership working between parents and professionals, and between all the settings that the child attends; improving quality and consistency in the early years sector through setting a universal set of standards which apply to all settings, ending the distinction between care and learning in the existing frameworks, and providing the basis for the inspection and regulation regime; and laying a secure foundation for future learning through learning and development which is planned around the individual needs of the child, and informed by the use of ongoing observational assessment. Context and legal responsibilities 3. The EYFS is part of a comprehensive package flowing from the ten year childcare strategy Choice for parents, the best start for children and the landmark Childcare Act 2006. The Act provides the context for the delivery of the EYFS and taken together with the other elements of the strategy, the EYFS will be central to the delivery of the new duties on improving outcomes and reducing inequalities. 4. The EYFS builds on the significant recent developments in early years curriculum and standards. Practitioners will recognise continuity with the principles, pedagogy and approach of the Curriculum Guidance for the Foundation Stage, the Birth to Three Matters framework, and the National Standards for Under 8s Day Care and Childminding. These three frameworks are replaced by the EYFS and will be repealed. 5. The EYFS will be given legal force through an Order and Regulations made under the Childcare Act 2006. From September 2008 it will be mandatory for all schools and providers in Ofsted registered settings attended by young children – that is children from birth to end of the academic year in which a child has his or her fifth birthday. The term â€Å"early years provider† includes maintained schools, non-maintained schools, independent schools, and childcare registered by Ofsted on the Early Years Register, all of which are required to meet the EYFS requirements. . 6. It is the legal responsibility of these providers to ensure that their provision meets the learning and development requirements, and complies with the welfare regulations, as required by section 40 of the Childcare Act 2006. About this document 7. This document forms part of the statutory framework for the EYFS. It sets out the learning and development requirements (the early learning goals; the educational programmes; and the assessment arrangements) in Section 2 and the welfare requirements (safeguarding and promoting children’s welfare; suitable people; suitable premises, equipment and environment; organisation; and documentation) in Section 3. The learning and development requirements are given legal force by the Early Years Foundation Stage (Learning and Development Requirements) Order 2007 made under section 39 (1) (a) of the Childcare Act 2006. The welfare requirements are given legal force by Regulations made under section 39 (1) (b) of the Childcare Act 2006. Together, the Order, the Regulations and the Statutory Framework document make up the legal basis of the EYFS. This document has statutory basis by virtue of section 44(1) of the Childcare Act 2006. 8. Providers must ensure that their early years provision complies with the learning and development requirements, and the welfare requirements. In addition, this document contains statutory guidance issued pursuant to Section 44 (4) of the Childcare Act 2006. All providers must have regard to this guidance, which means they must take it into account and, if they decide to depart from it, they must have clear reasons for doing so and be able to demonstrate to the Chief Inspector of Schools in England (Ofsted) that their alternative approach achieves the same ends as the guidance conveys. 9. This document is referred to as the EYFS Statutory Framework and is part of a package of  materials which comprise: this document (legal requirements including the Learning and Development Requirements Order and the Welfare Regulations and statutory guidance); EYFS Practice Guidance (contains the learning and development grids, non-statutory guidance, additional advice and information); and EYFS re sources for providers and practitioners (CD-ROM, poster and Principles into Practice cards). A Principled Approach 10. The EYFS principles which guide the work of all practitioners are grouped into four distinct but complementary themes, as set out below: A Unique Child Positive Relationships Enabling Environments Learning and Development 11. These four guiding themes underpin effective practice in the EYFS, put the requirements into context, and describe how practitioners should support the development, learning and care of young children. Each theme is supported by four commitments which describe how the principles can be put into practice, and these are expanded on in the EYFS Principles into Practice cards. 12. The four themes also underpin the five aspirations set out in paragraph two which tie into the Every Child Matters Outcomes. Setting the standards 13. The EYFS sets the standards for providers to enable them to reflect the experience which many parents give their children at home. As parents do, providers should deliver individualised learning, development and care which enhances their child’s development and gives them the best possible start in life. Every child should be supported individually to make progress at their own pace and children who need extra support to fulfil their potential should receive special consideration. All providers have an equally important role to play in children’s early years experiences – for example a childminder who sees a child for two hours a day should consider what a child’s individual needs are at that time of day, and ensure that the provision they deliver is both appropriate to those needs and complementary to the education and care which the child receives in its other setting(s). All types of providers have the potential to deliver the EYFS to an excellent standard. Providing for equality of opportunity 14. Providers have a responsibility to promote positive attitudes to diversity and difference – not only so that every child is included and not disadvantaged, but also so that they learn from the earliest age to value diversity in others and grow up making a positive contribution to society in this respect. Practitioners should focus on each child’s individual learning, development and care needs: removing or helping to overcome barriers for children where these already exist; the early identification of and response to needs which could lead to development of difficulties; and stretching and challenging all children. 15. All children, irrespective of ethnicity, culture or religion, home language, family background, learning difficulties or disabilities, gender or ability have the opportunity to experience a challenging and enjoyable programme of learning and development. Creating the framework for partnership working 16. Partnership working underpins successful delivery of the entire EYFS. Many children will receive education and care in more than one setting and in these cases practitioners must ensure effective continuity and coherence by sharing relevant information both with each other and with parents. Patterns of attendance should be a key factor in practitioners’ planning. Early years practitioners also have a vital role to play in working with parents to identify learning needs and to respond quickly to any area of particular difficulty. It will regularly be appropriate for practitioners to work together with professionals from other agencies, such as local and community health services, or where children are in care to identify needs and use their knowledge and advice to provide the best learning opportunities and environments for all children. Improving quality and consistency 17. The EYFS brings together and simplifies the learning and development and welfare requirements, in addition to ending the distinction between care and learning and between birth-to-three and three-to-five provision.

Olive Oil: History and Benefits

Olive Oil: History and Benefits The olive tree is considered as an important part of the human life and a crucial one in the Mediterranean civilization in particular, from the first existence of humanity. For centuries, this tree has satisfied the many basics needs of the mans daily life as well as its spiritual ones. It has left important impacts in the basic aspects of civilization such as history, mythology, ecology, philosophy, archeology, medicine and agriculture. The inhabitants of the Mediterranean shores have successively included the olive oil in their society. As an inhabitant of the Mediterranean basin I do consider olive oil as an essential ingredient of my daily life. Every morning I add this golden substance to my cheese accompanied by a cup of tea, at lunch to my boiled vegetables and at dinner to my pasta. When I have the flu or stomach aches , my mother gives me a spoon of olive oil or put some of it on my chest. In other words I grew up and olive oil is always present in my daily life and unconsci ously its existence became crucial. For this reason I decided to write a paper about the history and the benefits of olive oil and its impact on both society and the human body. To introduce to olive oil to the new generation which its individuals, unfortunately, ignore the benefits of its components on their health and also to try make a change in the unhealthy eating habits that the whole people are suffering from it this century. In the first part of my paper I am going to talk about the history of olive oil: where , by who and when it was discovered? What is its impacts on the society? And what is its symbol in the different religions and mythologies? In the second part I am going to talk about the health benefits of olive oil: how olive oil fights cancer? How it prevents from cardiovascular diseases and reinforces body? The olive tree has ancient roots, it has existed on earth since prehistory but its origin stays until now a mystery. Olive tree is considered as the oldest and the first plant cultivated by man and it has been consumed and used before the written language was invented. Some historians claim that he Persians were the first ones who found the appropriate method and tools to cultivate it 12000 years ago BC while the Egyptians 6000 years ago BC, exploited its benefits in the body care, the funeral rituals and the mummification of their pharaohs. This blessed tree was mentioned in the inscription of tablets dating from the reign of Nebuchadnezzar, an ancient leader of the Chaldean dynasty, found in a palace of Babylon (magelon). Others confirm that this golden tree was discovered in Asia Minor 5000 BC by the Phoenicians and spread from Iran and Palestine to the rest of the Mediterranean basin. In Greece mythology olive tree was said to have been created by Athena, goddess of wisdom, as a gift to the Greeks while facing Poseidon, god of oceans, for the possession of Attica (Athena nowadays).It considered in the Greeks culture as the symbol of dignity, peace and victory and its branches and jars of its oil were offered as a reward to the Olympics games winners. In several religions the olive tree is considered as a sacred plant. In the Judaism it is the symbol of the union between god and men and a means of purification and protection. In Islam, the olive tree was mentioned in the Quran as blessed tree since it is a guide of men on earth and the prophet Muhammed advised his followers to put olive oil to their bodies when they are sick and to repeat some several verses of the holy Quran. In Christianity it is used in the consecration of kings, priests and prophets and also in the baptism as tool of bless, protection from evil and an indication of the love of god. Further more olive oil was also used for light, food, heating and medicine since the ancient world. It belo nged since centuries to the Mediterranean cookery and medicine ( Toussaint samat 127) and was considered as an essential component of the Mediterranean culture. Key element of the Mediterranean diet and thanks to its balanced components it has a beneficial effects in preventing some diseases. Several studies have reveled that the death rates caused by the cardiovascular diseases were lower in the countries of the Mediterranean basin. This is basically due to the typical diet of the Mediterranean inhabitants which is composed of fruits, vegetables, cereals and fish. All these healthy ingredients are prepared and consumed everyday with olive oil. Various medicinal benefits were attributed to the olive oil. Indeed this category of people has more long life expectancy than the others thanks to the olive oil that consume regularly which contains vitamins A,B,E and K and many minerals, vegetable protein and monounsaturated fatty acids mainly oleic acids that cuts the risk of having cardio vascular diseases. Others components of olive oil have a beneficial impact too: The tocopherols (vitamin E for example) are anti-toxins that have a crucial rule in the protection of the heart. The phenols, vitamins present in olive oil, has an inhibitory effect on the enzyme involved in the cancer development and are also anti-inflammatory ( Carralafuente). The aromatics have antibacterial and antimicrobial effects while the carbohydrates have a protective role against the tumors developments. Furthermore, leaves of the olive tree helps to fight many disorders of fever, head aches ,the effects of pollution on the human body, Ulcers and even cholera Olive oil also stimulates sexual abilities, protect from the blood clots and reinforce the glandular function. This miraculous substance prevents from breast cancer and colon cancer .It decreases blood pressures and helps digestion. It also fights obesity and maintains the hair and moisturizes the skin. High content of antioxidant vitamin E olive oil prevents also from the atherosclerotic plaques. By lowering platelet aggregation, the oleic acid of olive oil also contributes to prevent and reduce atherosclerosis which a lot of people suffer from. .

Finding the Good Life in Symposium Essay -- Philosophy essays

Finding the  Good Life in Symposium There are many different interpretations of what the good life truly is. Individualists believe that the good life is pleasing oneself, while utilitarians believe that the good life is acting for the good of the rest of society. Philosophers, too, have their own interpretation. Plato alludes to the philosopher's good life when he uses the phrase "my greatest pleasure." The inherent subjectivity of the word "my" tells the reader that philosophical conversation may not necessarily be everyone's greatest pleasure. "After all, my greatest pleasure comes from philosophical conversation, even if I'm only a listener, whether or not I think it will be to my advantage. All other talk, especially the talk of rich businessmen like you, bores me to tears, and I'm sorry for you and your friends because you think your affairs are important when really they're totally trivial" (Symposium 173C-D). The casual observer may believe that these lines, spoken by Apollodorus, are trite, offering little more than some humor to begin Symposium. However, a well-learned reader will read between the lines and quickly realize that, embedded within the words of the passage lies a plethora of ideas that are integral to the work as a whole. The two primary ideas which stem from the preceding passage are the philosopher's view of the good life and the very different lives that philosophers lead. There are many different interpretations of what the good life truly is. Individualists believe that the good life is pleasing oneself, while utilitarians believe that the good life is acting for the good of the rest of society. Philosophers, too, have their own interpretation. Plato alludes to the philosopher's good life ... ... not only to listen to the ideas of others, but to make a judgment about those ideas after they have been heard. In offering the judgment of the philospher's good life being the best one, Plato enticed his readers to attend his academy, one goal of his book. The ultimate idea of the passage, and indeed the book as a whole, is to for one to keep an open mind to hear the opinions of others, and for one to divulge one's own opinions for the betterment of society. After these opinions have been heard, thought through, and fully realized, individuals have the capacity to make decisions for the good of themselves and those around them. When these intellectual, spiritual decisions are made correctly, human beings can begin to live the good life. Works Cited: Plato. Symposium. Trans. Alexander Nehemas & Paul Woodruff. Indianapolis: Hackett Publishing Company, 1989. Finding the Good Life in Symposium Essay -- Philosophy essays Finding the  Good Life in Symposium There are many different interpretations of what the good life truly is. Individualists believe that the good life is pleasing oneself, while utilitarians believe that the good life is acting for the good of the rest of society. Philosophers, too, have their own interpretation. Plato alludes to the philosopher's good life when he uses the phrase "my greatest pleasure." The inherent subjectivity of the word "my" tells the reader that philosophical conversation may not necessarily be everyone's greatest pleasure. "After all, my greatest pleasure comes from philosophical conversation, even if I'm only a listener, whether or not I think it will be to my advantage. All other talk, especially the talk of rich businessmen like you, bores me to tears, and I'm sorry for you and your friends because you think your affairs are important when really they're totally trivial" (Symposium 173C-D). The casual observer may believe that these lines, spoken by Apollodorus, are trite, offering little more than some humor to begin Symposium. However, a well-learned reader will read between the lines and quickly realize that, embedded within the words of the passage lies a plethora of ideas that are integral to the work as a whole. The two primary ideas which stem from the preceding passage are the philosopher's view of the good life and the very different lives that philosophers lead. There are many different interpretations of what the good life truly is. Individualists believe that the good life is pleasing oneself, while utilitarians believe that the good life is acting for the good of the rest of society. Philosophers, too, have their own interpretation. Plato alludes to the philosopher's good life ... ... not only to listen to the ideas of others, but to make a judgment about those ideas after they have been heard. In offering the judgment of the philospher's good life being the best one, Plato enticed his readers to attend his academy, one goal of his book. The ultimate idea of the passage, and indeed the book as a whole, is to for one to keep an open mind to hear the opinions of others, and for one to divulge one's own opinions for the betterment of society. After these opinions have been heard, thought through, and fully realized, individuals have the capacity to make decisions for the good of themselves and those around them. When these intellectual, spiritual decisions are made correctly, human beings can begin to live the good life. Works Cited: Plato. Symposium. Trans. Alexander Nehemas & Paul Woodruff. Indianapolis: Hackett Publishing Company, 1989.

Cultural Difference between Mexicans and Americans Essays -- American

Cultural Difference between Mexicans and Americans While Texas leader Stephen Austin initially had no contempt toward Mexicans, the Anglo-American citizens in the area did. The American Texans of the 1800’s defined Mexicans as â€Å"a race alien to everything that Americans held dear† (De Leon 4). This sentiment would serve as the primary catalyst to the Texas secession from Mexico. When Austin began colonizing the area, he envisioned a place in which Anglo-Americans and Tejanos, Mexicans living in Texas, could live together. Eventually, though, the public opinions of North American settlers in the territory and in Washington would make him realize that the goal of unity between the two groups was impossible. There were many cultural bricks laid by Spaniards, English, Mexicans, and Americans, which built a wall of cultural difference between the Mexicans and Americans so massive that it would lead to war. The Spanish and the English laid the first bricks during the sixteenth century. The English viewed the Spanish as â€Å"heartless and genocidal† (De Leon 4). Ironically, the Spaniards’ cruelty to Indians in Latin America was the primary reason for the English’s characterization. The Spaniards devotion to the Roman Catholic Church made the chasm between the predominately Protestant English and the Spanish grow even wider. The Spaniards continued to lay more bricks through their domination and influence over the inhabitants of Mexico. The Catholic Church became Mexico’s â€Å"largest landowner and moneylender† (Cantrell 105). Today America prides itself on religious freedom; however, during the 1800’s America viewed any religion other than Protestant as a threat. The Anglo-Americans laid the largest set of bricks with their be... ...niversity: William P. Clements Center for Southwest Studies, 1958. 4.Crane, William Carey. Life and Select Literary Remains of Sam Houston. J.B. Lippincott & Co.: Philadelphia, PA, 1884. 5.Del Castillo, Griswold. The Treaty of Guadalupe Hidalgo. University of Oklahoma Press: Norman, OK and London, 1990. 6.De Leon, Arnoldo. They Call Them Greasers. Austin: University of Texas Press, 1983. 7.Hitsman, J. Mackay. â€Å"The Texan War of 1835-1836†. History Today. 1960 10 (2). 8.Lester, Charles Edwards. Life of Sam Houston. J.C. Derby: New York, 1885. 9.Long, Walter Ewing. Stephen F. Austin’s Legacies. Steck-Vaughn Co.: Austin, TX, 1970. 10.Stenberg, Richard R. â€Å"The Texas Schemes of Jackson and Houston, 1829-1836†. Social Science Quarterly. 1970 50(4). 11.Weber, David J. The Mexican Frontier, 1821-1846. Albuquerque: University of New Mexico Press, 1982.

The First World War (WWI) :: World War 1 I One

During World War One, the role of airplanes and how they were used changed greatly. At first planes were only used for sport, but people started realize that not only could airplanes be useful but they could even influence an outcome of the war greatly. Soon the war was filled with blimps, planes, and tethered balloons. By the end of the war, planes became a symbol of fear, but they were not always treated with such respect. In the time leading up to the war, the general feeling about planes was, they were a sneaky, unfair tactic that should not be used in warfare. During The 1899 Hague Peace Conference it was put on record that the dropping or shooting of any projectiles or explosives from the air during a time of war was forbidden and was considered a crime of war. It was also decided that airplanes could only be used for reconnaissance or spying missions. (Villard-227) â€Å"The airplane may be all very well for sport, but for the army it is useless† (Quoted in Villard-227) Even by the beginning of the war in 1912, the use of planes in war was still prohibited by the War Office. Shortly thereafter this changed, people awakened to the possibilities of air warfare. The world soon started to realize the effectiveness of planes in war and how the control of the skies could influence the outcome. Although the French were the first to have a working, conscripting air force and to license fliers, their trust in airplanes still was not up to par. Their lack of trust was justified, for the planes had no armaments, too many wires, and no reliable motor. (Villard-228) Soon all countries in the war effort had their own little air force, built hangers, and started to train pilots. The first bombing occurred in November 1911. Although the first bomb was dropped by the Italians, soon all countries were involved in bombing raids. (Villard-229) It was followed by the first aerial dogfight in 1912. This consisted of a primitive exchange of pistol fire between British and German planes . (Harvey-95) The first flying experience for the United States occurred in 1862, during the Civil War. General McClellan went into battle against the South with a balloon corps floated by hydrogen and pulled by four horses. (Saga-51) Literary fiction started to breed ideas about the use of planes in warfare. The most famous writer to explore the idea was H.G. Wells. He wrote The War In The Air, a book about the future in which battle is conducted with planes. (Wohl-70). In Germany, literary fiction preceded the actual development of warfare in the air.

Overview Of The Musculoskeletal System Health And Social Care Essay

One illustration of diagnostic trial for the musculoskeletal system is Electromyography ( EMG ) . This diagnostic trial evaluates and records electrical activity of musculuss. It aids in diagnosing of lower motor nerve cell and peripheral nervus upsets. During the process, an electomyograph is used to bring forth a record called EMG, which determines what sort of upset the patient have. Small pins or acerate leafs are inserted into the musculuss and low electrical currents are passed through these, to mensurate the electrical activity of the patient ‘s musculuss. These electrical activity, determines the patient ‘s musculus ability to react when the nervus in the musculuss are stimulated. 2. Discuss musculoskeletal alterations associated with the aging procedure. When people ages, decrease motor activity are the frequently observation that can be sighted. This alteration is due to diminish motor nerve cells and motor fibres that are bring forth when a individual increases his/her age. Muscle mass is besides affected, in footings that the thin musculus mass is decreased while fat additions. The flexibleness and scope of gesture of an older individual are affected due to alterations in collagen construction and diminish physical activity, these decline consequences to muscle stiffness, joint spasms/pain, and decreased scope of gesture. Sensorimotor of an older grownup is besides affected. Due to aging, reduced neurotransmitters are produced that consequences decline of encephalon cells. In stead with this, the older grownup experience, lessening perceptual experience to quiver, temperature, and force per unit area. 3. Discuss patient readying for an arthroscopy. Arthroscopy, is a surgical direction in treating/diagnosing musculus upset by analyzing the internal construction of a joint utilizing an instrument called arthroscope. In fixing a patient for this process, the wellness status of the patient is the first thing to see. The patient should non hold bosom and lung diseases, should non hold taken decoagulants ( blood dilutants ) hebdomads before the process, do n't hold diabetes and high blood force per unit area to be able to measure up for this process. Physical scrutiny, blood trials and uranalysis are done to hold baselines for the patient ‘s wellness. If the patient is positive for any bosom or lung jobs, electrocardiogram ( EKG ) and chest X ray are done to measure the patient ‘s wellness capacity if he/she is capable for this process. 4. Discuss constituents of a musculoskeletal physical appraisal. In musculoskeletal physical appraisal, the cephalocaudal mode is followed along with IPPA, ROM and musculus testing are used in analyzing the musculoskeletal status of the patient. The equipments to be used are tape step, goniometer – to mensurate joint angles and tegument marker pen. Get downing of with this appraisal, stance and pace is assessed, the spinal column for any curvature and position, temporomandibular articulation, thoracolumbar spinal column, upper appendages ( shoulder, shoulder blade, caput, thorax, cervix, arm, cubitus, carpuss, custodies, and fingers ) , lower appendages ( hip, articulatio genus, mortise joint, pes and toes tenderness, hardened musculus cramps, swelling, flexure of the musculuss of the patient are assessed.Web Assignment1. Sum up an article discoursing techniques used in measuring the musculoskeletal system. How do the constituents of the wellness history guide the appraisal? In an article that I had read, musculoskeletal system appraisal is foremost started with current ailments of the patient. In footings of if he/she has joint, muscular, skeletal ailments, hurt or back hurting. The wellness history of the patient is reviewed, compromised of past history – injury: nervousnesss, articulations, castanetss, soft tissue, surgery on bone or joint, skeletal malformations, and chronic unwellness, household history – inborn abnormalcies or familial upsets, present unwellness, and personal and societal history. Health history reappraisals are normally done in order to find the implicit in hazard factors on why the patient has the present disablement. It besides give cognition to the wellness squad member that will execute the trial the extent of physical appraisal he/she will execute to the patient in order to forestall any farther complications if the patient has any unwellness that he/she ca n't make in holding the appraisal. In readying for this, equipments – tegument marker pens, tape step and goniometer ( to mensurate joint angles ) are needed to execute the appraisal. The techniques normally used in cephalocaudal mode – IPPA, ROM, and musculus testing. In IPPA it is compromised of – Inspection, Palpation, Percussion and Auscultation. In review, the alliance, contour, symmetricalness, tallness and weight, gross malformation, position ( standing and sitting ) , pace and mobility ( walking and standing ) , size and form, contour and overall visual aspect of musculus mass are normally assessed with the patient. In tactual exploration, swelling, tenderness, heat, nodules, multitudes, edema are frequently examined. The scope of gesture ( ROM ) of the patient is tested if the patient can travel his/her articulations and musculus freely without the presence of hurting. The musculus strength is tested by using opposition while the patient is traveling his/her articulations and musculuss. N ormally the flexure, extension, sidelong bending, rotary motion, abduction, adduction, inversion, and eversion are normally tested in patient ‘s ROM. Physical appraisal of musculoskeletal system, are needed to cognize beforehand any unnatural status with a individual. Proper mode of appraisal should be followed in order to hold an organized work and accurate consequences in the patient status. Always retrieve to admit patients feelings of hurting and uncomfortableness in order to forestall any farther more complications.

Presupposition in Semantics Essay

IntroductionPresupposition is originated in the field of philosophy and it was proposed by German philosopher Ferge in 1892. In the 1960s, presupposition entered the area of linguistics and became a significant concept in semantics. Later in the 1970s, Keenan introduced presupposition to the pragmatics to describe a relation between a speaker and the appropriateness of a sentence in a context (Levinson: 177). Hence, presupposition can be distinguished into two categories: semantic presupposition and pragmatic presupposition. This thesis is mainly centered on the exploration of presupposition in semantics from the perspectives of features and problems of presupposition. For the sake of searching for the solutions to the problems, the writer also brings two pragmatic theories of presupposition into discussion. Part I. Two Approaches to PresuppositionIn the linguistics, two approaches to presupposition are semantic and pragmatic. Semantic presupposition views the sentence relations in terms of truth relations while pragmatic presupposition describes sentences as an interaction between individuals. A.Semantic PresuppositionIn ordinary language, of course, to presuppose something means to assume it, and the narrower technical use in semantics is related to this (Saeed: 93). In semantics, the meaning of a sentence is based on the sentence itself instead of something constructed by the participants. The semantic presupposition is only concerned about the truth value of the statements. For instance,a)John managed to stop in time. b)John tried to stop in time. (Suo: 130)In the example, sentence a) presupposes sentence b), that is to say, if it is true that John managed to stop in time, it must be true that John tried to stop in time. Meanwhile, if this proposition is false, the presupposition that John tried to stop in time still exists. However, only the truth of sentence b) doesn’t tell anything concerning the result whether he stopped in time or not. Based on the analysis, we can draw a truth table for this presupposition:a bT → TF → TT or F ↠ TThis table is an overt description of the truth relations between sentence a) and b). If sentence a) is true, then its presupposition b) is also true. If sentence a) is false, then the truth of b) still survives.  While if sentence b) is true, sentence a) can be either true or false. The interpretation of presupposition in semantics is on the basis of truth relations. B.Pragmatic PresuppositionCompared with semantic presupposition- a truth-relation approach, pragmatic presupposition is an interactional approach in interpreting the sentence relations. Stalnaker argues that presupposition is essentially a pragmatic phenomenon: part of the set of assumptions is made by participants in a conversation, which he terms the common ground (Saeed: 101). This common ground is the mutual knowledge shared by both speaker and hearer. For example, â€Å"I am afraid my car broke down.† The presupposition of this utterance is that the speaker has a car, which is known to the hearer. However, if the hearer originally doesn’t know the fact, on hearing the utterance, s/he can take it as a common ground for a further conversation. By virtue of context, appropriate presupposition will help the hearer understand the utterance of the speaker. During the conversation, both speaker and hearer are doing the turn-taking and they can depend on the former utterances to conduct a smooth communication. By comparison of semantic presupposition and pragmatic presupposition, we can gain a better understanding of this notion applied in the linguistics. However, the focus of this thesis is on the presupposition in the semantics. Thus, the following parts will be concentrated on the semantic presupposition. Part II. Features of Semantic PresuppositionIn semantics, presupposition possesses unique features: being different from entailment, presupposition is stable under negation. It is produced not only by the definite description, but also by presupposition triggers. A.StabilitySemantic presupposition relies on the meaning of words and grammatical structures to describe the truth relations between sentences and these aspects don’t vary too much from context to context. Hence,  presupposition is relatively stable and it remains constant under negation of the main sentence. This feature of semantic presupposition makes a distinction between entailment and presupposition. For example,a)I borrowed my friend’s bike today. b)I borrowed something today. If sentence a) is true, it guarantees the truth of sentence b), to be more specific, a) entails b). However, if we negate a) to form a’) then it no longer entails b), repeated as follows:a’) I didn’t borrow my friend’s bike today. b’) I borrowed something today. If it is false that I borrowed my friend’s bike today, it can not tell whether I borrowed something today or not. It might be true that I borrowed something instead of my friend’s bike, but we just don’t know. In contrast, the presupposing sentence is constant even under negation, for instance, c)My sister got married last year. d)I have a sister. The pre-condition of sentence c) is d), if c) is true then d) must be taken as a fact. In other words, sentence c) has the presupposition in d) and the truth of c) makes sure the truth of d) as well. If negating c) as â€Å"My sister didn’t get married last year.† The presupposition that â€Å"I have a sister† also survives. This is the difference between entailment and presupposition, namely, the negation of an entailing sentence leads to the failure of the entailment while negating a presupposing sentence allows the presupposition to survive. B.Presupposition TriggersOn the one hand, the existence of presupposition can derive from the use of a name or definite description. On the other hand, it  can be produced by particular words or sentence constructions, which are called presupposition triggers. Karttunen has collected thirty-one kinds of triggers but in the following section the writer will mainly focus on four types of these triggers: factive verbs, change of state verbs, temporal clauses and cleft sentences. To begin with, verbs like â€Å"regret,† â€Å"deplore,† â€Å"know† and â€Å"agree† are under the category of factive verbs, for they presuppose the truth of the complement clause. For instance,a)Martha regrets/ doesn’t regret drinking John’s home brew. b)Martha drank John’s home brew. (Suo: 131)Whether Martha regrets drinking John’s home brew or not, it is a known fact that Martha drank John’s home brew. The sentence a) has the presupposition in b). By contrast, no such presupposition exists with the non-factive verb like â€Å"think.† For example,c)Tom thought that John was late. d)John was late. Sentence c) indicates that it is only Tom’ personal opinion of John’s being late. Actually, John might not be late and the truth doesn’t reveal from the sentence itself. Therefore, sentence c) doesn’t have the presupposition in d) due to the non-factive verb â€Å"think.†Secondly, the employments of verbs like â€Å"stop,† â€Å"start,† â€Å"begin† and â€Å"finish† imply the change of state. Hence, these lexical triggers are regarded as change of state verbs, which describe the new state and presuppose the former state as well. For instance,a)John stopped/ didn’t stop beating his wife. b)John had been beating his wife. (Suo: 131)The verb â€Å"stop† means making something end and here if John stopped beating his wife, which means that he makes the action of beating his wife end. But if he didn’t stop, the occasion of beating will continue to happen in the future. No matter what the situation is, sentence a) presupposes the fact b) that John had been beating his wife as the former state. What’s more, not only the lexical words trigger the presupposition, but also clauses like temporal clauses may produce presupposition. For example,a)Linda went to the supermarket before she met her friends. b)Linda met her friends. The temporal clause marked by the conjunction â€Å"before† shows that Linda went to the supermarket first and then went to meet her friends. In effect, sentence a) states the fact that Linda really met her friends. It is this temporal clause that ensures the truth of sentence b) and also triggers the presupposition in b). Last but not least, syntactic structure such as cleft sentence can also act as a trigger for the production of certain types of presupposition. For example,a)It was the noise that annoyed me. b)What annoyed me was the noise. c)Something annoyed me. In the example, the cleft construction in a) and the pseudo-cleft in b) share the presupposition in c). No matter how the sentence structure changes, the essence of the sentence remains unchanged. What sentence a) and b) intend to stress is that there is something annoyed me. By means of the features like stability and presupposition triggers, the real intention of the utterances can be investigated. If the speaker changes the predicate â€Å"has† to â€Å"hasn’t,† or â€Å"does† to â€Å"doesn’t,† the presupposition for the utterance is the same, for presupposition is of stability. Presupposition triggers can be used as a tool to present the essence of the sentence, no matter what lexical words and constructions are applied. Part III. Problems of Semantic PresuppositionIn semantics, this truth-based approach gives rise to problems for the presupposition, such as, presupposition failure, the defeasibility of presupposition and the  projection problem. A.Presupposition FailureOn the basis of truth condition, it has been taken for granted that a name or definite description being used refers to the existent entity in the field of semantics. However, if the named or described entity doesn’t exist, it causes problem for this truth-relation approach, which is known as presupposition failure. The following example is by now the most discussed one in this literature:a)The King of France is bald. b)There is a King of France. (Saeed: 96)According to the criterion of truth relation, no doubt sentence a) presupposes sentence b), if it is true that there is a King of France. But if there is no King of France, that is to say, the sentence b) is false, the problem is aroused, for it is uncertain whether this presupposition survives or not. Are the sentences like a) true or false, or just in a gray area, neither true nor false? This dubious situation for truth-based approach results in the truth value gap. For such a problem, Russell offers a famous solution to make an analysis of this definite description as three expressions as follows:The King of France is bald is true if and only if:a)at least one thing is the kingb)at most one thing is the kingc)whatever is the king is bald. (Saeed: 97)From the Russell’s analysis, we know that if there is no King of France, it leads to the falsity of this proposition that the King of France is bald. Thus, there is no gray area between true or false, no truth value gap. However, it seems to be too complex to employ these preconditions for the explanation of one name and it may cost great efforts to analyze the preconditions whenever meet with such kind of statements. In comparison with truth relation approach, it may be less problematic for an interactional approach. During the communication between the individuals, whenever an unfamiliar name or definite description occurs, the hearer can interrupt the speaker so as to signal the failure of the conversation. For instance, the speaker says to someone, â€Å"Mr. Hong will invite us to dinner next Friday.† If the hearer doesn’t know Mr. Hong, it may cause confusion. As the conversation continues, the hearer can ask the speaker who Mr. Hong  is. As for the speaker, s/he can take an immediate response to clear up the misunderstanding. The presupposition failure in semantics results from the narrow question of the truth value of statements about non-existent entities, while in pragmatics, the attention is paid to the more general question of what conventions license a speaker’s referring use of name or definite description. B.DefeasibilityOne of the peculiar things about presupposition is that it is sensitive to context, either immediate linguistic context or the less immediate discourse context, or in circumstances where contrary assumptions are made. In particular context, the presupposition is cancelled and this phenomenon is known as defeasibility. Two factors result in presupposition cancellation: one is the linguistic context and the other one is background assumption about the world. One kind of presupposition defeasibility arises in certain types of linguistic context. For example,You say that someone in this room loves Mary. Well maybe so. But it certainly isn’t Fred who loves Mary. And it certainly isn’t John . . . (We continue in this way until we have enumerated all the people in the room). Therefore no one in this room loves Mary. (Suo: 135)In the example, each of the cleft sentences (it certainly isn’t Fred, etc.) are supposed to presuppose that there is someone in this room who loves Mary, for presupposition is constant under negation. However, the speaker intends to persuade the hearer that there is no one in this room who loves Mary by ruling out the possibilities. Therefore, the presupposition that someone in this room loves Mary is defeated in this counterfactual assumption. Here is another example of the same kind:a)John didn’t manage to pass his exams. b)John tried to pass his exams. c)John didn’t manage to pass his exams. In fact he didn’t even try. Sentence a) has the presupposition in b), but if put a) into such a statement as c), the prior presupposition is abandoned. Without knowing the real fact, if someone makes the utterance that John didn’t manage to pass his exams, it may leave the hearer an impression that at least once he tried to pass his exams. On hearing the fact the hearer will know John’s failure for the exams is due to his lack of efforts in his study. Thus, the presupposition can be cancelled within certain contexts. The other kind of presupposition defeasibility is caused by our general knowledge of the world. For instance,a)She cried before she finished her thesis. b)She finished her thesis. (Saeed: 187)As mentioned above, the temporal clause functions as a trigger for the presupposition. Sentence a) with before-clause presupposes that indeed she finished her thesis. However, if the verb in the main clause is changed to â€Å"die,† the situation will be totally different. For instance,c)She died before she finished her thesis. d)She finished her thesis. (Saeed: 187)Since her death preceded the event of finishing her thesis, it is certain that she never finished the thesis. It is common sense that people do not conduct things after they die. Even if sentence c) is expressed with before-clause, it doesn’t have the presupposition in d). As a result of background belief in the real world, the previous presupposition that she finished her thesis is blocked in this context. C.Projection ProblemLangendoen and Savin suggest that the set of presuppositions of the complex whole is the simple sum of the presuppositions of the parts, i.e. if S0 is a complex sentence containing sentences S1, S2, . . . Sn as constituents, then the presuppositions of S0 = the presuppositions of S1 + the presuppositions of S2 . . . + the presuppositions of Sn (Levinson: 191). For example,S0: John stopped accusing Mary of beating her husband. S1: John accused Mary of beating her husband. S1†²: John judged that it was bad for Mary to beat her husband. S2: John stopped doing it. S2†²: Before time T, John did it. (Suo: 136)In the example, sentence S0 is the complex sentence including two parts S1 and S2, to be more specific, from the statement that John stopped accusing Mary of beating her husband, two meanings can be interpreted: one is that John accused Mary of beating her husband and the other one is that John stopped doing it. The presupposition of S1 is S1†², namely, S1 presupposes that John judged that it was bad for Mary to beat her husband. While S2 has the presupposition in S2†², that is to say, S2 presupposes that before time T, John did it. Thus, the presuppositions of S0 are the presupposition of S1 plus the presupposition of S2. As a matter of fact, this simple solution to the presuppositions of complex sentences is far from correct and it turns out to be impossible to take it as a formula. By using this solution, it is difficult to predict exactly which presuppositions of the parts survive in the whole presupposition of the complex sentences. This compositional problem is called the projection problem for the presuppositions. The projection problem in the presuppositions has two aspects: on the one hand, presuppositions remain in the linguistic context while entailments disappear. On the other hand, presuppositions are cancelled in certain contexts where entailments survive. The first aspect of the projection problem is the survival of presuppositions and cancellation of entailments in the same context. As mentioned above, negation is a typical example for the distinction between presupposition and entailment, for presupposition is stable under negation while entailment isn’t. However, there are other situations in which presupposition remains  and entailment disappears. For instance,a)Mr. Brown bought four books. b)There is a Mr. Brown. c)Mr. Brown bought three books. d)It is possible that Mr. Brown bought four books. e)Mr. Brown could have bought four books. In this example, sentence a) presupposes sentence b) and entails sentence c). If it is true that Mr. Brown bought four books, the precondition for this proposition that there is a Mr. Brown must also be true. And if he already bought four books, he is supposed to have bought three books. However, when the modal operators or modal verbs are embedded in the original statement, the entailment of a) disappears while the presupposition b) still exists. Because modal operators like â€Å"possible,† â€Å"probable† and modal verbs like â€Å"could,† â€Å"should† are considered to be a kind of conjecture. The employments of them reveal speaker’s uncertainty about his utterances. Another situation of the same kind is the compound sentences formed by the connectives â€Å"and,† â€Å"or,† â€Å"if . . . then† and what not. For instance,a)The two students handed in the homework late again this Monday. b)A student handed in the homework late this Monday. c)The two students handed in the homework late before. d)If the two students handed in the homework late again this Monday, their teacher will get angry. The adverb â€Å"again† applied in the sentence a) presupposes that the two students handed in the homework late before. If two students handed in the homework late, it must entail that one of them handed in the homework late. Thus, sentence a) presupposes c) and also entails b). However, if sentence  a) is embedded in a complex sentence like d), the utterance a) can only be regarded as an assumption in the complex whole. Hence, the former entailment is abandoned in the new compound sentence but the presupposition that they did before still survives. The other aspect of the projection problem is that presupposition is blocked while entailment still exists in certain contexts. If the predicates of the utterances are the verbs of propositional attitude such as â€Å"want,† â€Å"believe,† â€Å"imagine,† â€Å"dream† and the like, the blocking of presupposition appears to take place. For instance,a)Tom believes he’s the president of America. b)There is a present president of America. In this example, sentence a) entails that Tom believes something, but it doesn’t have the presupposition that there is a present president of America. The verb like â€Å"believe† is only a non-factive verb, which doesn’t ensure the truth of its complement. Moreover, the employment of it will leave the hearer an impression that what the speaker says is just a personal opinion. Thus, the presupposition is blocked because of the verb â€Å"believe.†Another example is given as follows:a)I dreamed that I was a German and that I regretted being a German. b)I was a German. In the sentence a), the speaker doesn’t shoulder the responsibility of uttering it by employing the verb â€Å"dream.† The application of â€Å"dream† indicates that this utterance can not be taken seriously as a fact. However, sentence a) still entails that â€Å"I dreamed something,† but doesn’t presuppose that â€Å"I was a German.† In such a situation, the complex sentences with certain verbs of propositional attitude block their presuppositions but maintain the entailments. By means of analyzing the problems of presupposition in the field of semantics, we can draw a conclusion that this truth relation approach is far  from adequate to describe the relationships between presupposing and presupposed sentences. Admittedly, the issue of presupposition is not only being discussed in semantics but also in the pragmatics. Part IV. Pragmatic Theories of PresuppositionAs for pragmatic presupposition, various theories have been put forward by linguists such as Stalnaker, Gazdar and what not. Among these theories, two of them are the most developed theories that deal with the defeasibility and the projection problems. Both theories assume that presuppositions are part of the conventional meaning of expressions, instead of semantic inference. The first theory has been developed by Karttunen and Peters, which is expressed in the framework of Montague grammar. In the Montague grammar, clauses are built up from their constituents from the bottom up rather than from the top down as in transformational generative grammar (Levinson: 207). The basic idea in this theory is that sentences are built up from their components and the meanings conveyed in these sentences are subject to the words, clauses and so on, but in the presuppositions, meanings are associated with these triggers. According to Karttunen and Peters’ theory, presuppositions are actually non-cancellable. The meaning expressions that capture the presuppositional content of each presupposition-triggering item will be related with each constituent a heritage expression. If there is a predicate like propositional attitude verb, it will have a heritage expression that blocks the presuppositions ascending to be presupposition of the whole sentence. In such circumstances, presupposition isn’t in fact cancelled, but it is blocked during the process of derivation by the heritage expression. For example,a)Bush thinks that Kerry’s attitude about terrorism is dangerous. b)Kerry has an attitude about terrorism. The subordinate clause of sentence a) presupposes that Kerry has an attitude about terrorism. However, the verb â€Å"think† has the heritage expression which prevents this presupposition from being the presupposition of the whole. The other theory is proposed by Gazdar, in which presuppositions are actually cancelled. At the early stage of derivation, the presuppositions of any complex sentence will consist of all the potential presuppositions of the parts. Then a canceling mechanism will begin to work and it only selects these presuppositions which are consistent with all the propositions already in the context. In this theory, the generations of presuppositions adhere to a special order: first the entailments of what are said are added to the context, then the conversational implicatures, and only finally the presupposition (Levinson: 213). In each step, these presuppositions that contradict the former propositions will be eliminated through selection and only the ones being consistent with them will survive. For example,a)If there is a King of France, the King of France doesn’t any longer live in Versaills. b)The speaker knows that there exists a King of France. c)It is consistent with all the speaker knows that there is not a King of France. (Suo: 143)In the sentence a), the clause that â€Å"the King of France doesn’t any longer live in Versaills† has the potential presupposition in b). However, the conditional sentence a) entails that there is not a King of France. Based on the special order in Gazdar’s theory, this entailment enters into the context before the potential presupposition. Hence, this potential presupposition is cancelled without entering into the context. Although the two theories are opposing to each other, both of them offer an explanation for the defeasibility of presupposition and projection problem. However, even in the field of pragmatics, adequate solution to the presupposition is not obtained, which needs further developments. ConclusionIn the field of linguistics, we can probe into the presupposition from two perspectives, namely, semantic presupposition and pragmatic presupposition. This thesis mainly focuses on the interpretation of presupposition in semantics. The writer introduces the features of semantic presupposition like stability under negation and presupposition triggers and then makes an analysis of the problems aroused by this truth-based theory  such as presupposition failure, defeasibility and projection problem. To solve these problems, two theories concerning the pragmatic presupposition are discussed. Although both of them offer the explanations for the problems of presupposition, they are not considered to be adequate solutions. The further developments of presupposition rely on the complex interactions between semantics and pragmatics. References Levinson, Stephen C. Pragmtics. Beijing: Foreign Language Teaching and Researching Press, 2005. Saeed, John I. Semantics. Beijing: Foreign Language Teaching and Researching Press, 2005.

A College Degree Is Worth the Effort and Expense Essay

In today’s economy many people wonder if a college degree is worth the time, effort, and expense it takes to complete it. I, a twenty-seven year old who did not think it was worth it when I graduated from high school, have changed my position on the issue. I have had experience in today’s workforce and it is not easy to find a satisfying job with only a high school diploma and it is extremely difficult to find a job with decent pay and any benefits in which you have a chance of advancing in that career. These things are essential for a productive and fulfilling life. I believe that getting a college degree is well worth the time, effort, and expenses. A report by the Pew Research Center found that college graduates make about $550,000 more than high school graduates over the course of their careers (Cass). This shows the significantly larger income opportunities of having a college degree versus only a high school diploma. Imagine the difference of making $465,000 compared to $1,015,000 over a thirty year career? Breaking that down for $465,000 would be $15,500 a year, $1,291. 67 a month, $300. 39 a week, and $7. 51 a hour compared to $1,015,000 or $33,833. 33 a year, $2,819. 44 a month, $655. 68 a week, and $16. 39 a hour. It is a big difference! In today’s workforce we have an increase in unemployment. The unemployment rate in 2010 was 5. 4 percent for people with bachelor’s degrees and less for those with higher degrees, according to the U. S. Bureau of Labor Statistics. Meanwhile, 7 percent of those with associate’s degrees and 10. 3 percent of those with only a high school diploma were out of work (Cass). This shows that obtaining a college degree enhances chances of becoming gainfully employed. Charles Wallace also writes about the demands of our workforce and our need for college education. Wallace quotes a report that â€Å"estimates the economy will create about 47 million jobs by 2018, including 14 million new jobs and 33 million jobs replacing workers who leave or retire. About 33 percent of those jobs will require a bachelor’s degree and another 30 percent will require an associate’s degree or at least some college training. Only a third will be available to people with a high  school diploma or less. † The cost of college has increased more than many other things in today’s society, in fact â€Å"the cost of college has nearly doubled in the past 10 years, while housing costs and the overall Consumer Price Index have risen less than 25 percent† (Cass). However the rewards you can get from college still outweigh the effort and expense at least for now. The government is trying to help ease the burden, â€Å"starting in July 2014, loan recipients will have to devote only 10 percent of their income to loan repayments, rather than 15 percent. And those loans will be forgiven after 20 years, rather than the current 25 years† (Brooks). If the costs continue to rise so dramatically then the costs will eventually begin to outweigh the rewards. However when you look at the rewards you have to look at more than just the financial gains; there are many other rewards to consider such as health insurance, retirement plans, experience with more diverse cultures, and the positive self-improvements that come with college education. As Charles Nelson, writer of the essay, â€Å"Investing in Futures: the Cost of College† states, â€Å"degrees pay off in other ways too. College exposes students to new issues and subject areas; it helps students to consider the value of things that might otherwise seem pointless; college graduates may lead more rewarding lives, being more mentally engaged by their surroundings (333). I believe a college education is a very important investment. It outweighs the costs many times over. College education opens many doors and lasts a lifetime. It increases the ability to understand other societies, helps to explore options that may have never been considered before, and contributes to a greater sense of self fulfillment and self-worth.

Influence of Advertisement on Brand Preference Essay

Vithya Vivekananthan, Faculty of Commerce and Management, Eastern University, Vantharumoolai, Sri Lanka vcvithya@gmail. com ABSTRACT Measuring the influence of Advertisement in Consumer Brand Preference is very essential for every marketer. If advertisement does not create any positive change in consumers’ brand preference, all the resources such as money, time and efforts spent on advertisement will go in vain. Most of the marketers use Advertisement as a tool to attract substantially new customers and to retain the existing customers. This research studies about the â€Å"Influence of Advertisement in Consumer Brand Preference in the Soft Drink Market†, which is one of the most competitive markets in Batticaloa. Every Brand in this market use Advertisement as a major weapon to overcome the fierce Competition. There are numerous Advertisements of different Soft drink brands exposed in Television. But, the main thing here is, the marketer want to identify that, do all these advertisements positively influencing the consumers’ brand preference. In order to study the influence of Advertisement in Consumer Brand Preference, three main variables are considered with appropriate dimensions. They are; Information, Communication and Comprehension. The structured questionnaire was used to collect primary data from 200 respondents. The study found that all three variables indicate high influence of Advertisement in consumer brand preference. Even though it has high influence in overall view, the advertiser wants to consider the indicators, which have low and moderate influence in their future developments of the Advertisements to maintain its position in the market in the long-run. Eventually, this study recommends some actions for improving the influence of Advertisement in consumer brand preference. – 2 – Introduction The importance of sales on business survival and the connection between customers and sales, it is expedient for organizations to engage in programmes that can influence consumers’ decision to purchase its products. This is where advertising and brand management are relevant. Advertising is a subset of promotion mix which is one of the Four ’P’s in the marketing mix i. e. product, price, place and promotion. As a promotional strategy, advertising serve as a major tool in creating product awareness and condition the mind of a potential consumer to take eventual purchase decision. Marketers’ survival depends on consumer satisfaction. Consumer satisfaction depends on their perception and brand preference of the particular brand. In brand preference, advertising plays a major role. Nearly everyone in the modern world influence to some degree by advertising. Organizations in both public and private sectors have learned that the ability to communicate effectively and efficiently with their target audiences is important to their success. In today’s world, there are a myriad of media outlets-print, radio, and television are competing for consumers’ attention. There are number of creative and attractive advertisements we can see and hear in television, Radio, newspapers and in magazines. Within these media, television advertisements are more attractive and interestingly watched by mass audience. It has often been said that television is the ideal advertising medium where the consumer spends the most â€Å"attentive† time. However, the main thing here is, the marketer want to identify the influence of advertising in consumers brand preference. Nowadays soft drinks have become essential part in lifestyle of the people in the society. There are number of soft drink brands are available in the market. In those brands, some brands are very famous not only in Sri Lanka but also globally. For the research purpose Coca-cola, Fanta, Elephant, and Ole are selected. These are the most preferred brand of the consumers in Sri Lanka. For these brands, different advertisements are available in Television. Some brands’ advertisements are more attractive than others are and some are new creative advertisements. There is no any television advertisement regarding Pepsi during the research period. Therefore, Pepsi was not take into consideration. – 3 – It is very hard to find people who never consume any brand of soft drink. Everyone in the society prefers a particular brand. We can see frequent advertisements for Soft drinks in Television. Companies spend much on their advertisements to attract more customers. So it is very important to study its’ influence in consumer brand preference. Problem statement There are numerous advertisements in Medias; television, radio, newspapers and magazines but, the important question for a marketer is â€Å"do all these advertisements positively influence the consumers’ brand preference?If advertisement is not create any positive change in consumers’ brand preference, all the resources such as money, time and efforts spent on advertisement will go in vain.