Domino’s marketing mix Essay

dominos pizza pie has chosen a market participator outline. The crossroad positioning of Dominos is oral communication in 30mins or little pizza to each customers. At such(prenominal) product promise, Dominos able to implant the top of mind in customers mind. The product mix has evolved to embarrass pizza, salads, sandwiches, chicken wings and specialty desserts. Whereas, pizza shack has always followed Single brand positioning called pizza pies. pizza pie chanty excessively goes with multiple product dodge as Pizza sea chantey not precisely sells pizzas, they also deals with variety of other product such as appetizers, beverages, chicken wings. Pizza chanty more(prenominal) emphasize on the dining experience and food quality. Pizza hutch mainly sells Pan Pizzas, Stuffed bile Pizzas, Thin Crust Pizzas, and Twisted Crust Pizza. protactinium Johns against current national and topical anesthetic take-and-bake companies or non take-and-bake companies. They also ser ve pasta and rice, pizza pocket, soups and salads. dad Johns resources are its commissary and amply quality ingredients as it is raw materials._PRICING (MALAYSIA PRICING)__BRAND__SMALL/ REGULAR/ LARGE__STANDARDIZED general PIZZA PRICE_DominosRm11.80/Rm 24.80/ Rm 34.80Pizza HutRm9.80/ Rm 21.80/ Rm 30.80 papa JohnsRm12.50/Rm 23.90/ Rm 32.50_* Current determine list of Pizza Comp any(prenominal) in Malaysia._From the circumvent we can see that Pizza hut offers the trump deal of ordinary pizza out of Dominos and Papa Johns. The price hold of pizza is RM10-RM35 excluded tax and service charge. Mostly the soaring price attributed to the high quality of ingredients utilise. For example, Dominos sourced its Pepperoni and Jalapeno needs from Australia and Spain respectively. Meanwhile Pizza Hut implementing A high/low pricing strategy as far as its new product are concerned where it fixes the price higher than its competitors and whence gradually lowers the price below the competi tors price. Papa Johns utilizes the point-of-sale engineering in all outlets in the mean clip Papa Johns also presently follows a low personify differentiation strategy for its production policy._PROMOTIONS (PROMOTIONS APPLICABLE IN MALAYSIA ONLY)_In the thought of sales promotions, there are customers claimed that Dominos actually offering the better deal of the price. This is because Dominos is having an offer which customers who dictate up to two regular pizzas only cost RM 30. Pizza Hut is using a market strategy in order to capture consumers philosophy by selling their personal pizza and every day $10 large pizzas offer. Papa Johns do has its promotions where customers buy any medium or large pizza leave alone get same size of another pizza for free on Tuesday only. From the aspect of media advertising, Pizza Hut has always been named for the good advertising. Pizza Hut has widely promoted by all kinds of advertisement through television, radio, newspaper. In Malaysia , we seldom see Dominos and Papa Johns advertisement on television but frequently heard from radio or print media. Basically all pizza order does direct marketing like they selling pizza through internet and number._PLACE_Since Dominos is not a dine-in restaurant so Dominos does not offer dine-in as a manner to distribute its products. With the advent of mobile apps, Dominos has now digitalized their system for the ease of ordering. Online ordering is also a method that Dominos used to distribute its products to the customers. Dominos utilizes 30minutes or less auction pitch or its free basis. Pizza Hut uses three different methods of places its products directly to the market. The scratch method of distribution used by Pizza Hut is by delivery. Customers can call Pizza Hut and place order, and then the order go forth be delivered to the customers home. Secondly, customers can withdraw to dine-in in restaurant over delivery. Lastly, Pizza Hut does receive orders from the inter net from customers who would like to order a delivery. Similarly, Papa Johns is using delivery to distribute their products to their customers. Other than that, they also using dine-in as a way to give-out their products unlike Dominos.